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Pragmatics in discourse analysis plays a decisive role in the creation of effective political communication strategies. Therefore, speech lies at the junction of rhetoric, linguistics and politics. This study focuses on characterizing the main approaches in pragmatic discourse analysis based on a comparative analysis of studies by international specialists. The intension in communication represents a pragmatic element which plays a decisive role at the time for the communication process. Speech is a central point of interest for social and political spheres. Conceptions about language in association with pragmatics turn the usual rhetoric into a speech activity coordinated by normative linguistic dimensions.

Pragmatic Approaches in the Analysis of the Political Discourse