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Ecological paradigm in education actualizes the significance of managers’ interaction with study environment within the development of their competitiveness, where study environment is formed by university education and companies as the environment of professional activities. Therefore, one of the conceptual approaches in the research is ecological approach within the study process. On the basis of ecological approach there are several contexts identified in the environment of hospitality professional activities, there has been the context of social and cultural environments viewed in the article within the substantiation of sociocultural competence. The aim of the study was: to substantiate and, during the pedagogical experiment, to evaluate empirically university hospitality students’ sociocultural competence as a component of competitiveness within the context of social and cultural environments. In order to find out how significantly has changed the self-evaluation of students’ sociocultural competence component after the approbation of the model of the dual study environment of a higher education institution that transforms and facilitates the development of the competitiveness of prospective hospitality business managers, both before and after the pedagogical experiment the students performed the self-evaluation of sociocultural competence component by using the authors’ developed competitiveness evaluation methodology. The conclusive statistics of Wilcoxon test shows that after the approbation of competitiveness facilitation model, in 17 indicators out of 28 indicators of the Latvia University of Life Sciences and Technologies hospitality students’ self-evaluation sociocultural competence component there are statistically significant changes.

Prospective Hospitality Business Managers’ Sociocultural Competencewithin the Context of Social and Cultural Environments