English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

With the current trends in tourism development and competition in the world, the growth of the tourism market in the Autonomous Republic of Adjara faces certain challenges. Positioning Adjara as a maritime tourist destination is becoming less attractive for tourists. Based on the situational analysis we have identified the existing and new tourism markets and products that in the intermediate-term perspective will enable the growth of tourists and the development of tourism in the region during all four seasons. Based on the expert method and factorial analysis, we assessed the risks of rural and mountain tourism development, which appear to be of the biggest interest of the existing and the new markets. We have ignored the risks that emerge in the macroenvironment and put our focus on the risks that should be overcome by all interested parties, in particular the industry of hospitality and the local government. As the results of the research reveal, rural and mountain tourism development is related to high risk and, according to the risk matrix, the highest risk factors include road and transport infrastructure, tourism and supplementary infrastructure, communal infrastructure and problems associated with the quality of service.

Identifying tourism market growth opportunities and risks in the autonomous Republic of Adjara (Georgia)