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The purpose of this research is to approach the study of organizational strategy and the profitability in the companies of the companies that represent the automotive sector of the Central Zone of Ecuador for the years 2013 to 2015. Based on the generic typology proposed by Miles and Snow regarding the strategy and the study of profitability, measured by ROI and EBITDA, seven companies have been qualitatively and quantitatively evaluated, identifying initially characteristics around five factors: market, efficiency, innovation and structure, which were the base to differentiate strategic archetypes in the companies, that identify them as: Prospective, Analyzer or Defensive. There was no evidence of obvious cases of Reactive companies in the studied population. The main results of the research show through descriptive analysis that the characterization of the companies Prospective and Analyzer, identified in most of the studied companies, is linked to higher levels of profitability, even close to those reported by the industry, than in those that have applied a Defensive character strategy, with comparatively  lower ROI and EBITDA performance.

Estrategia organizacional y la rentabilidad en empresas del sector automotriz de la Zona Central del Ecuador