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The entrepreneurship issue has been widely broadcasted among both academic and business environment by means of publications, practical cases and examples from entrepreneurs who are well succeeded in their business career. Small companies are considered to be one of the main agents of development and economic growth of a country. Considering this scenario, the present research aims to build an instrument to identify which are the main factors that form the entrepreneur’s profile. In order to achieve that objective, 965 questionnaires were collected. According to the research’s results, the EPPEntrepreneur Potential Profile is composed by eight factors: strategic competence, risk, innovation, formal planning, relationship, analytical thinking, dedication and challenge. Through Structural Equation Modeling, it was verified that the EPP (Entrepreneur Potential Profile) could explain for 25% of the performance in a small business.

Entrepreneurial potential profile measurement and it’s impact on small business performance