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In the past decades, the impact of firms‟ activities on the natural environment has emerged as a rising challenge for businesses, so that recently academics began focusing on the development of proactive environmental strategies (PES), defined as systematic patterns of voluntary environmental policies and practices, going beyond regulatory requirements (Aragón-Correa et al., 2008). Prior research on PES identified firm size as one of the most relevant and universally accepted antecedents (Brammer & Pavelin, 2006; Baumann-Pauly, Wickert, Spence, & Scherer, 2013), but many studies have underlined Abstract

Larger and greener: Disentangling the industry effect on proactive environmental strategy in the Italian context