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With reference to Jean Baudrillard’s theory of consumerism embedded in his scrutiny of power, this paper investigates the possibilities of an authentic self in Haruki Murakami’s novel HardBoiled Wonderland and the End of the World within the context of Japanese consumerism in the 1970s and early 1980s. By alluding to the Baudrillardian discourse, I argue that the protagonist’s choice to abandon his shadow at the very end of the novel is closely linked with his attempt to find an authentic self: in other words, an attempt to liberate himself from the power consumerism exerts on him.

Consumerism and the Possibility of an Authentic Self in Haruki Murakami’s Hard-Boiled Wonderland and the End of the World