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The sector of natural products for medicinal, cosmetic and nutritional use has aroused great interest in consumers because it is considered a less aggressive alternative than chemical medicines, since they are based on medicinal plants and are oriented to health, well-being and food; In Colombia, the issue may have a high development potential due to the enormous biodiversity and the growing dynamics of the world market in this type of substances. The sector has innumerable challenges such as uncertainty regarding the legal framework for the production and use of these products, greater scientific and research development around the properties of plants and the absence of state policies to sufficiently promote research processes in Bioeconomics, in addition, many informal products and stores do not have the required requirements and may constitute a risk to public health, for the study we pose the following research question: Know the current state of the natural products sector, through the methodology of sectorial design will allow to properly establish the favorable, unfavorable and development conditions of it? The objective is to determine the opportunities and challenges of the natural products sector in the country; including the review of advances in the bioeconomy sector, through a retrospective, longitudinal and descriptive study based on the sectoral analysis methodology, with the review of political, economic, sociocultural, technological environmental and legal factors. As results it is expected to strengthen research and knowledge of the sector, contributing to its expansion and development; allowing those involved an adequate reading of the environment to potentiate productive and investment decisions.

Oportunidades y desafíos del sector de productos naturales en Colombia. Una mirada desde la bioeconomía