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Student desertion is one of the main problems faced by Higher Education Institutions, being the object of study, analysis and monitoring in the different academic programs offered in Colombia and especially by academic peers in processes of renewing qualified records and accreditations. high quality. The Vice-Rectory for Services to Applicants, Students and Graduates -VISAEof the National Open University and Distance -UNADin agreement with the Pan American Association of Educational Credit Institutions APICE-, in 2014 conducted an investigation whose objective was the characterization of students who dropped out of the UNAD, based on the individual, socioeconomic, academic and institutional factors in accordance with what was proposed by the Ministry of National Education of Colombia. The study carried out was of a descriptive-correlational type applied to a total of 1395 students who defected from UNAD undergraduate programs in the period 2008-I to 2012-II (with first enrollment from the 2008-I period, and who enrolled at the less two consecutive periods and did not report enrollment during two consecutive periods), of which 234 belonged to the Business Administration program, in which it is concluded that the main causes of withdrawal from the University are the lack of economic resources to pay tuition, the interference of other activities to meet their academic commitments, problems related to the modality and methodology of the UNAD and academic difficulties, especially the loss of subjects (APICE, 2014) Taking as reference the foregoing and in the attempt to establish strategies that maximize retention and permanence in the second largest program of the National Open and Distance University -UNAD, which is the Business Administration program, the idea of making a research that allows to identify the causes of the desertion of students of the program who have made their first enrollment in the period 16-4 and 8-05 of 2017, and who in subsequent periods have not registered registration events, and likewise establish a plan of action by factors according to the permanency and graduation model established by the Ministry of National Education -ENthat allows an effective management of the retention and permanence of the program and therefore in the University.

Estudio prospectivo y estratégico para la gestión de la retención y la permanencia en el programa administración de empresas de la universidad nacional abierta y a distancia –unad