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The objective of the present work is to analyze, from an imagery point of view, the banner developed for the Warcraft movie. In his theoretical framework, the research demonstrates a path of several authors, such as Kotler, Kartajaya and Setiawan (2010), Blackwell, Minniard and Engel (2005), Wheeler (2012), Aaker (2007), among other experts in their respective areas. As for the methodological procedures, it is understood that the work is configured, as to the approach of the problem, as a Qualitative Research. As for your goals, it can be defined as Descriptive. With regard to technical procedures, it is outlined as Bibliographic Research and Case Study. As for the method used for the data analysis, it was used the Image Analysis, following the concepts created by the French author Martine Joly (2007). At the end of the study, the results expressed by the analysis show that the image of the advertisement of the movie Warcraft succeeds in

acta semiótica et lingvistica

“DOIS MUNDOS, UM DESTINO”: APONTAMENTOS SOBRE AS MENSAGENS IMAGÉTICAS PRESENTES NO BANNER DE WARCRAFT: THE BEGINNING “TWO WORLDS, A DESTINY”: POINTS ABOUT IMAGING MESSAGE OF BANNER WARCRAFT: THE BEGINNING