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The purpose of this article was to understand how the programming of the Caçula and Difusora Pantanal radios started to be configured after the process of migration from the AM to FM band. For the analysis of the programming and the establishment of the Comparative Study, the techniques of direct observation of the programming and in-depth interview with speakers and representatives of the direction of the respective broadcasters were used. After migrating to FM, the analysis reveals that Difusora Pantanal presented more significant programming changes than Rádio Caçula. At Rádio Difusora Pantanal, we identified that traditional AM programs with a focus on sports and police were taken off the air, and the broadcaster opted for the musical format geared to the backwoods genre in order to reach a defined audience. Rádio Caçula, on the other hand, preferred the replication of most programs in the AM to FM band, where the process represented only an adaptation to the technology.

DO AM AO FM: uma análise da programação das rádios Caçula e Difusora Pantanal de Mato Grosso do Sul