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This paper aims to identify the characteristics of the radio listener, at a time when the vehicle has just completed 100 years of operation in Brazil. We used as a parameter a review of historical literature on academic researches that deal with the role of the radio audience in the country, where concepts such as internet user listener (LOPEZ, 2010), faithful listener (PRATA, 2002) and expanded listener (FERRAZ, 2019). In a state of the art format, the survey mapped a total of 25 types of listeners. Based on this data collection, we systematized, based on Content Analysis techniques (BARDIN, 2004), markers that synthesize each of these profiles. We reached 17 characteristic features that make up the final result of this research.

AS CARACTERÍSTICAS DO OUVINTE DE RÁDIO NO BRASIL NA PERSPECTIVA DAS PESQUISAS RADIOFÔNICAS