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Tourism advertising for Vanuatu has in recent years become saturated with images of children. Brochures, in-flight magazines and digital media productions are repeatedly adorned with photographs of ni-Vanuatu ‘pikininis’ frollicking on the shorelines of sun-drenched beaches or colourfully dressed up in ‘native’ costumes. In these images, barefoot island fantasies are infused with an alluring innocence and spontaneity, a narrative conjunction that doubly reinscribes the touristic trope of ‘escape’ from modern adult life. What is more, cruise ship tourists to Vanuatu may purchase souvenir versions of this fantasy ‘child native’ at the market stalls that greet them, in the form of colourfully adorned plastic baby dolls. They may also consume real life ‘pikinini in paradise’ in the form of ni-Vanuatu children who are exhorted by their parents to play dress-up, strike smiling poses, and trade photographic opportunities for ‘donations’.

Pikinini in Paradise: Photography, Souvenirs and the ‘Child Native’ in Tourism