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Some widespread approaches and practices in information systems research might be doing more harm than good, and potentially acting as obstacles to effective theory building. Theories of attitudes and behaviours towards technology have formed part of the core of the information systems discipline for 30 years, but, despite this, there is still relatively little consensus about the definition, operationalisation and nomological net of many key constructs. There are also ongoing calls for theory that is more salient to practice. In this conceptual chapter, we identify 10 potential obstacles to effective theory building that could occur during presentation of previous literature, theory development and research design. We define each potential obstacle, explain why it is a problem and offer some alternatives.

Obstacles to Building Effective Theory about Attitudes and Behaviours Towards Technology