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This chapter describes female leadership in the emergence and growth of the modern consumer movement, and in particular the health consumer movement. It is a sector in which women play many leading roles in different ways, according to their own preferences and values and to the circumstances in which leadership is needed. It is a sector that amply demonstrates the need for a broader understanding and reconceptualisation of leadership, as identified by Amanda Sinclair in this volume.

Consuming interests: Women’s leadership in Australia’s consumer movement