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RESUMO: Este e um estudo etnografico sobre o cultivo, o consumo e a comercializacao de Plantas Alimenticias Nao Convencionais (PANC). Nos ultimos anos, com a crescente visibilidade dessas plantas, familias rurais de diferentes territorios — que muitas vezes ja as consomem cotidiana e tradicionalmente — vem intensificando sua comercializacao em feiras. Nesse processo, determinadas plantas expressam uma ambiguidade: ser ou nao ser PANC. Isso porque tornam-se emblematicas do conceito ao alcancarem visibilidade na midia, na academia e nas feiras ecologicas justamente por serem, em alguns territorios, associadas a praticas e saberes tradicionais e cotidianos que envolvem seu cultivo e consumo. Desta forma, o que e percebido como comida para determinados sujeitos ganha evidencia como PANC. Nesse contexto, buscamos refletir sobre a vida social das PANC, observada a partir de sua circulacao nas feiras ecologicas do Bom Fim e da Tristeza, em Porto alegre, Rio Grande do Sul, Brasil. Palavras-chave: PANC. Cultura Alimentar. Comida. Feira. Consumo. ABSTRACT:  This is an ethnographic study on the cultivation, consumption and commercialization of Unconventional Food Plants (UFP). Due to these plants increasing visibility in the last few years, rural families from different territories that often have already been eating UFP routinely and traditionally, have started to intensify their commercialization in markets. During this process, some plants express ambiguity: are they UFP or not? This is because they become emblematic of concept attributed to them by their visibility in the media, in the academy and in ecological markets, because, in some territories, UFP are associated with practices and both traditional and everyday knowledge involving their cultivation and consumption. This way what is perceived as food by certain people gains evidenced as UFP. In this context, we seek to reflect upon the UFP’s social life, observed through their circulation in the ecological markets in Bom Fim and Tristeza, in Porto Alegre, Rio Grande do Sul, Brazil. Keywords: UFP. Food Culture. Food. Market. Consumption.

A Vida Social das PANC: Um Estudo Etnográfico em Feiras Ecológicas de Porto Alegre