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Este trabajo se enmarca en una investigacion que tiene por objetivo general indagar en los imaginarios sociales de una ciudad media de la Provincia de Buenos Aires, en torno a la nocion nativa de almacen de barrio . El presente escrito se estructura en funcion de dos ejes. Por un lado, a partir de dar cuenta de la produccion social de lo almacen y por otro, del modo en que se produce socialmente el imaginario hegemonico en torno al tipico almacen de barrio. Sostengo que los “almacenes de barrio” surgen como reivindicacion bajo el paradigma de la modernidad urbana, a partir de la reconversion de los formatos comerciales “tradicionales” en “modernos”, en el contexto del acceso desigual a los consumos colectivos en la ciudad capitalista. Finalmente problematizo esta reivindicacion en relacion con el imaginario metropolitano, como modelo hegemonico respecto de “lo urbano” en las ciudades medias. Palabras clave: Almacen de barrio. Ciudad media. Imaginario metropolitano.  Social imaginaries around the corner store in a middle range city Abstract This work is part of an investigation that has as general objective to research investigate in the social imaginaries of a middle range city of the province of Buenos Aires, around and the native notion of corner store in the period 2010-2015. The analysis in this paper is structured according to two axes. On one hand, I will address the social production of the corner store and, on the other, I will account for the hegemonic imaginary that is socially produced around the typical corner store . From the conjugation of these two axes, I argue that " corner stores " arise as a claim of the paradigm of urban modernity. They can be interpreted as the reconversion of "traditional" commercial formats into "modern", in the context of unequal access to collective consumption in the capitalist city. Finally I problematize this claim in relation to the metropolitan imaginary, as a hegemonic model of "the urban" in middle range cities.  Keywords: Corner store. Middle range city. Metropolitan imaginary.

Imaginarios sociales en torno a los almacenes de barrio en una ciudad media