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O artigo objetiva apresentar as taticas aplicadas para o desenvolvimento da linguagem expositiva sobre as polissemicas representacoes do mercado Ver-o-Peso, patrimonio belenense apresentado na mostra intitulada Ver-o-Peso, aberta ao publico no periodo de 29 de setembro a 28 de dezembro de 2011. A concepcao da cena discursiva da exposicao fundamentou-se no Inventario de Referencias Culturais do Ver-o-Peso, realizado de 2008 a 2010 pelo Instituto de Patrimonio Historico e Artistico do Para (IPHAN-Para). As fases/processos – da pre-montagem, montagem e a exposicao em si – fundamentaram-se em uma aproximacao de campos disciplinares de conhecimentos, da Antropologia, da Museologia e Patrimonio. A linguagem museologica da mostra foi elaborada a partir de uma curadoria compartilhada entre as representacoes dos feirantes, lojistas e agentes publicos, os quais se entrecruzaram com os olhares dos visitantes a mostra. Foi realizada a observacao participante do publico e entrevistas. A conclusao destaca a significância de refletirmos criticamente as exposicoes museologicas, em especial as maneiras de representacao do Outro . Palavras-Chave : Etnografia. Memoria do lugar. Paisagens. Producao e recepcao. Exposicao museologica. The poetics landscapes of ver-o-peso, Amazon reflexions on the museological exposure of IPHAN - PA Abstract The Article aims to present the tactics applied to the language development lecture on the polysemous representations of Ver-o-Peso market,  local heritage, a presented in shows entitled Ver-o-Peso, open to the public during the period from 29 September to december 28, 2011. The conception of discursive scene exposure was based on Inventory of Cultural References the Ver-o-Peso carried out from 2008 to 2010, by the Institute of Historical and Artistic Heritage of For (IPHAN-PA). The phases/processes – pre-assembly, assembly and exposure in itself - it is predicated on an approximation of disciplinary fields of knowledge, Anthropology and Museology and Heritage. The language of the museological shows was drawn up from a curated shared between the representations of merchants, shopkeepers, and public agents, which is between crossed with the eyes of visitors to shows. We hosted the participant observation of public and interviews. The conclusion highlights the significance of the exhibition reflect critically connoisseurs that, in particular the ways of representation of the Other. Keywords : Ethnography. Memory of place. Landscapes. Production and reception. Museum exhibition.

As poéticas das paisagens do Ver-o-Peso, Amazônia: reflexões sobre a exposição museológica da IPHAN-PA