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RESUMEN: Este articulo propone indagar las maneras en que la television representa el pasado reciente de la Argentina, a traves de tres articulaciones especificas entre TV y memoria social. Se sugieren tres abordajes, distintos en terminos analiticos, para la investigacion. Estos abordajes permiten enfocar el rol de este medio en la configuracion de agendas publicas (o sea, se aborda a la television como emprendedora de la memoria ) , su efectividad como soporte para difundir acontecimientos del pasado entre las nuevas generaciones (es decir, como vehiculo de transmision intergeneracional ) , o su rol como constructor de sentidos a traves de imagenes, sonidos y palabras (es decir, la television se aborda como escenario de la memoria ) . Todos estos roles coexisten y se articulan, aunque tambien entran en tension. El articulo se centra particularmente en la experiencia del terrorismo de Estado en Argentina, en el marco de la dictadura militar de 1976-1983, y en las memorias construidas en torno a la desaparicion forzada de personas. El analisis de los vinculos entre TV y memoria permite pensar de que modos los obstaculos para narrar una experiencia limite se combinan, de maneras complejas  y no facilmente inteligibles, con la intencion de vender un producto y de entretener al espectador. PALABRAS CLAVE: Television, memoria, imagen, dictadura, represion AUTOR: Claudia FELD INSTITUCION: CONICET – IDES RESUMEN EN INGLES TITLE: Television as regards the recent past. How to study the link between TV and social memory. ABSTRACT: This article aims to examine the ways in which television represents Argentina’s recent past, through three specific links between TV and social memory. Three approaches for research are proposed, which are different in analytical terms. These approaches allow us to focus on the role this medium plays in configuring public agendas (that is, television is approached as an entrepreneur of memory ); its effectiveness as a medium which communicates past events to new generations (i.e., as a vehicle of transmission among generations ); or its role as a constructor of meanings through images, sounds, and words (that is to say, television is approached as a stage for memory ). All of these roles co-exist and are intertwined, but there  is also tension among them. This article especially focuses on the experience of state terrorism in Argentina, in the framework of the military dictatorship in 1976-1983, as well as on the constructed memories about the disappearance of persons. The analysis of the links between TV and memory allows us to think how the obstacles to narrate an extreme experience are combined, in complex and not easily intelligible ways, with the sale of a product and entertainment. KEYWORDS: Television, memory, image, dictatorship, repression

La televisión ante el pasado reciente: ¿Cómo estudiar la relación entre TV y memoria social?