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The data showed that 63.10% of Indonesian people choose self-medication, and 21.41% of them take traditional medicine and only 3.96% of them take an other treatments. North Sumatra is one of the province which have a variety of medicinal plants. In the year of 2000 until 2006 there was an increasing of the traditional medicine utilization that reach of 23.10%. This fact showed that traditional medicinal plants have a pivotal role in improving the economy of North Sumatra Province. This study aims to determine: (1) the development of traditional medicinal plant production, (2) the form of consumption of traditional medicinal plants, (3) the trade of traditional medicinal plants in North Sumatra, (4) the relationship between the exchange rate and the amount of exports of traditional medicinal plants. The research was carried out by literature study and quantitative approach study. The population and sample study was the people who use medicinal plant and traditional medicine in the North Sumatera Province. The study also used secondary data from various sources related to the use of traditional medicinal plants. The results of the study revealed that (1) Production of traditional medicinal plants (jahe, laos, kencur, kunyit, lempuyang, temulawak, temuireng, temulawak, temukunci, cucumber, kapulaga, mengkudu, mahkota dewa, kejibeling, sambiloto and lidah buaya) in North Sumatra Province from 2013-2017 were very fluctuatif (2) Consumption of traditional medicinal plants in the North Sumatra province from 2013-2017 has increased to meet the demand of the pharmaceutical industry, traditional medicine industry and microbusiness of traditional medicine, (3) traditional medicinal plants trading in North Sumatra Province carried out between districts, provinces and international (export) (4) there is no relationship between international trade in medicinal plants with the exchange rate of the rupiah.

PERMINTAAN DAN PENAWARAN TANAMAN OBAT TRADISIONAL DI PROVINSI SUMATERA UTARA