Open AccessConsumers’ willingness to pay for organic, clean label, and processed with a new food technology: an application to ready meals
Author(s) -
Azhar Uddin,
R. Karina Gallardo
Publication year - 2021
Publication title -
the international food and agribusiness management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.474
H-Index - 35
eISSN - 1559-2448
pISSN - 1096-7508
DOI - 10.22434/ifamr2020.0127
Subject(s) - business , marketing , willingness to pay , certification , market segmentation , product (mathematics) , conjoint analysis , food labeling , nutrition facts label , latent class model , preference , advertising , food science , economics , statistics , mathematics , microeconomics , management , geometry , chemistry
Agri-food companies face the challenge that clean labels and organic are not possible for some processed foods – such as shelf-stable ready meals – with existing processing technologies. This study...
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