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In reaction to the distrust of the feasibility of a market for digital music, ecompanies have presented new business models that generate value for this type of content. The access economy that characterizes them requires such businesses to compete with markets worldwide. As they start operating in a particular national market, they insert the works of local artists, record labels and music publishers into their virtual and global system. This presents commercial potentialities as well as cultural challenges. The article presents an explanatory case study of the Brazilian record industry from 2010 to 2015. Based on interviews conducted with different actors involved in the music industry, the objective is to understand this new composition of forces and the resulting tensions that characterize the Brazilian record industry in the digital age. In the concluding remarks, we underline some challenges for the music industry as well as for media and culture policies in Brazil.

Em direção à consolidação dos mercados de conteúdos digitais? Um estudo de caso da indústria fonográfica no Brasil