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Aesthetic landscape features may be measured by monetary unitsin market goods boosting economic activity, in particular in coastaltourism. Apart from the estimation of environmental and culturalnon-market values, this empirical study demonstrates how scenicviews affect the demand for coastal tourism in Italy. By usingthe hedonic pricing method, this paper investigates the extentto which relevant criteria involving agritourism, natural parks,vicinity to the beach as well as entertainments and transportationinfrastructure impact demand for coastal tourism in a positive ornegative direction considering regional diversity of Italian coastalareas by market segmentation.

Valuing scenic views in coastal tourism in Italy