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In this article, the concept of gender is tackled as a socio cultural construction, which determines a hierarchy that includes and put people on the margin from its representation of male and female acts, ideal for a social group. Gender discourse differentiation is the product of several social technologies such as communication media, institutional discourses, several epistemologies, and daily life actions. The concept of hegemonic masculinity and its representation in audio-visual products is examined through a semiotic analysis of male characters in the series Parks and Recreation (Daniels and Schur, 2009). The analysis offers examples of masculine hierarchy and features of hegemonic, subordinated, alternative, and marginal masculinities.

Jerarquía de la masculinidad y su representación audiovisual en la serie Parks and Recreation