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This work presents the ASIMOV Prize for scientific publishing, which waslaunched in Italy in 2016. The prize aims to bring the young generations closerto scientific culture, through the critical reading of popular science books.The books are selected by a committee that includes scientists, professors,Ph.D. and Ph.D. students, writers, journalists and friends of culture, and mostimportantly, over 800 school teachers. Students are actively involved in theprize, according to the best practices of public engagement: they read, reviewthe books and vote for them, choosing the winner. The experience is quitesuccessful: 12,000 students from 270 schools all over Italy participated in thelast edition. The possibility of replicating this experience in other countriesis indicated, as was done in Brazil in 2020 with more than encouraging results.

The ASIMOV Prize for scientific publishing -- HEP researchers trigger young people toward science