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In order to promote the application of science visualization technology in the e-commerce industry, the paper investigated the utilization of massive data and information through visual analysis to explore the hidden links between data and information. By taking Taobao website as an example, this article chooses to improve the product display page and the product evaluation page. Data mining is used to find the hidden information between data and information. Through data analysis, we can find the connection between hidden information. Based on improvement of the display page and the product evaluation page, we can display the hidden information of the system with visual charts to improve the sales volume of the products. For the innovation point, this paper has found that the addition of favourable rate and age-appropriate data to the display page can attract the users' attention and promote the increase of page views. In the commodity evaluation page, the key words and keywords in the evaluation can improve the consumers' desire to buy. By applying data and information visualization techniques to e-commerce, the hidden connections between data and information can facilitate the development of e-commerce.

Application of Data and Information Visualization in Electronic Commerce