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In the era of big data, the business management faces many challenges. In this paper we use related data in respect of the retail sales that the ESL(Electronic Shelf Label) system collects and imports into SQL Server 2008 R2 database. With the integration services, analysis services, reporting services integrated in SQL Server 2008 R2 database to transformation, we analyze and display the retail data. On the basis of this work, it can help the retail enterprises to improve their use value of business data and achieve efficient conversion of data into information, which can help their managers to make decisions in terms of marketing.

Big Data Business Intelligence System Research Based on the ESL System