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This paper focuses on marketing and information distribution logistics within it, which is one of the most important elements in online sales as well as in e-business.The paper also brings knowledge about open innovation system in e-business with inbound marketing using. Open innovation system is connected to the phase of commercialization and communication with customers as the subjects of the innovation process. It provides information about all stakeholders’ needs in the innovation process. The aim of the open innovation process is to effectively identify valuable and profitable innovation in business, as well as problems related to management decisions and practices in the innovation process.

OPEN INNOVATION SYSTEM IN E-BUSSINES WITH INBOUND MARKETING AND LOGISTIC USING