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The article reveals the mechanisms of the East Turkestan’s image representation which represented in British press during Kashgaria’s expedition of sir D. Forsythe - an official of the Anglo-Indian administration and the political Adviser on Central Asian Affairs. The theme fits into the problems of the image of the colonial "Other". The process of its formation is shown through the investigation of the textual and visual components of the East Turkestan’s image which represented in British press during the period. It is the analysis of the novation and continuity of metropolitan citizens’ perception of their colonies that is in the focus of our attention in the first mass illustrated magazine “The Illustrated London News” and such conservative press as “The Daily Telegraph”, “The Morning Post”, “The Standard”, “The Manchester Courier”, “The Leeds Intelligencer”. It is the analysis of specific stylistic means that helps to construct the image of the colonial "Other" on the pages of the British press. The author analyzes the peculiarities of the Victorians ' perception of the political titulature of East Turkestan, local residents, their appearance and personal qualities, natural conditions, cities, settlements, and features of everyday life.

THE IMAGE OF THE COLONIAL "OTHER": EAST TURKESTAN IN THE VIEWS OF THE BRITISH IN THE 1870s.