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The flexible workplace can be understood as an organizational innovation that allows flexibility both in the working day and in the physical space of companies. This type of arrangement brings several consequences and directly impacts the business model of companies. The objective of this article was to identify what factors lead a company to adopt a flexible workplace, and also to identify some results of its implementation. To meet this objective, a case study was carried out at Procter &amp; Gamble (P&amp;G) Brazil, a company that has adopted this model for about 5 years. The results showed that the main factor that led to this adoption was the need to adapt the organizational structure to the company's business model, as it is a multinational company. The main results achieved were better assertiveness and speed in making decisions and projects, greater employee satisfaction, greater attraction and retention of talents and reduced operating costs.

Inovação Organizacional pela Adoção de Ambiente de Trabalho Flexível: Estudo de caso da P&G Brasil