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This study aimed to evaluate how the economic and social characteristics influence beef consumption by elderly population from the city of Santa Maria, Rio Grande do Sul, Brazil. Brazil is the second largest producer of beef and has shown an increased consumption of it, mainly due to factors such as changes in the dietary habits and in the socioeconomic conditions. There were applied structured forms for a sample of 138 elderly (70 men and 68 women), with the average age of respondents of 68.4 years. The attributes considered important by the elderly who buy first choice beef were tenderness (42.5%), taste (32.5%), followed by the visible fat (12.5%). Also, the level of education KIRINUS, J.K. et al. Characterization of beef consumption in the elderly population in the municipality of Santa Maria RS, Brazil. PUBVET, Londrina, V. 7, N. 14, Ed. 237, Art. 1564, Julho, 2013. influences negatively the purchase of first choice beef; and positively the level of income of the interviewed elderly. Thus, other variables may influence the purchase of the cuts of first choice and the level of income. Therefore, it is necessary to invest in beef consumption by elderly consumers, placing emphasis on the marketing of products with superior quality.

Characterization of beef consumption in the elderly population in the municipality of Santa Maria - RS, Brazil