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From the 60s, the Brazilian poultry sector has become a real agroindustrial complex. Thus, Brazil occupies a prominent position standing as the largest exporter and third largest producer of chicken meat. It should be noted that the Brazilian poultry industry is recognized today as one of the world's most developed, with exceptional levels of productivity, thanks to quality programs implemented in all parts of the chain in recent years. The management is paramount for success in raising chickens, and other aspects are also taken into account as breeding, nutrition and health, but none of these will be successful if it does not management well done. Thus, we aimed to describe the phases (pre-starter, starter, fattening and final) in a poultry farm specializing in industrial production of broilers. Management techniques employed in the production of broiler farm this enabled a rapid development PESSOA, G.T. et al. Estratégias inovadoras no manejo de frangos de corte em avicultura industrial: fases pré-inicial, inicial, engorda e final. PUBVET, Londrina, V. 7, N. 12, Ed. 235, Art. 1553, Junho, 2013. and weight gain for animals. Thus, strategies such as feeders rotate, delete and turn lights on and off fans and care in the pre-starter should never be forgotten by the farmer. Furthermore, prophylactic measures such as the use of chlorine, insecticides, rodenticides, litter from excellent quality and the use of antibiotics when necessary to reduce mortality, waste feed and provides greater profitability by poultry producer.