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Researchers have examined the efficacy of crisis response strategies, which are intended to maintain or gain legitimacy after a serious incident. However, the video allegedly showing Toronto Mayor Rob Ford smoking crack provides an interesting case that reveals a blind spot in political crisis response theory: the factor of partisan community. This article suggests that crises should be seen not as types but as breaks in the discourses of communities. Ford’s response was not an example of poor crisis communication response because he acted in ways that were acceptable within his partisan community. The article suggests that crisis communication researchers and practitioners must first understand the norms and values of the political community in question before selecting crisis response strategies. Les chercheurs ont depuis longtemps examine l’efficacite de strategies employees pour repondre a une crise. Ces strategies ont comme objectif de maintenir ou obtenir la legitimite d’un organisme ou d’un individu a la suite d’un incident grave. La video montrant pretendument Rob Ford, le maire de Toronto, en train de fumer du crack represente un cas interessant, car il revele une lacune dans la theorie sur la gestion de crises politiques : le facteur des communautes partisanes. Cet article suggere qu’il faudrait envisager les crises comme etant des ruptures dans les discours communautaires plutot que des types dediscours communautaire. Dans cette mesure, la reponse de Ford n’etait pas un exemple de communication de crise mediocre, parce qu’il a agi de maniere acceptable pour sa communaute partisane. Cet article suggere que les chercheurs et pratiquants en communication de crise devraient d’abord comprendre les normes et valeurs de la communaute politique impliquee avant de choisir une strategie pour gerer une crise.

Crisis Communication Response and Political Communities: The Unusual Case of Toronto Mayor Rob Ford