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0 0 1 207 1186 Carleton 9 2 1391 14.0 Normal 0 false false false EN-US JA X-NONE This article classifies rhetorical elements deployed by BP in its handling of the 2010 Oil Spill in an attempt to demonstrate the applicability of a new analytical framework developed to interpret communication strategies in times of crisis: W. L. Benoit’s Image Restoration Theory, to which contributions from five authors were appended. The research shows that BP set in motion dynamic strategies adapted to the fluctuating circumstances that defined this environmental catastrophe. In the final analysis, the modalities of BP’s responses to the crisis are aligned with the six fundamental strategies of Benoit’s enriched model as well as 19 of its 22 variants. Cet article classifie des elements de la rhetorique deployee par BP dans sa gestion de la crise de la maree noire de 2010 dans le but de demontrer l’applicabilite d’un nouveau cadre d’analyse des strategies de communication de crise : la Theorie de la restauration de l’image de W. L. Benoit laquelle est bonifiee d’elements complementaires empruntes a cinq auteurs. La recherche demontre que BP a mis en oeuvre un ensemble de strategies foncierement dynamiques et adaptees a l’evolution des circonstances qui ont marque cette catastrophe environnementale. Au final, les modalites de la reponse de BP a la crise epousent les six strategies fondamentales du modele bonifie de Benoit de meme que 19 de ses 22 variantes.

La marée noire dans le golfe du Mexique: Stratégies de BP pour restaurer sa réputation souillée