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The devaluation of the recorded music commodity under digitalization has destabilized the recording industry. One primary record industry response is the new “360 deal” form of the recording contract. By securing rights to individual acts’ live performance, music publishing and licensing, and merchandizing activities, this new deal expands record companies’ access to more profitable fields of music industry activity (if in piecemeal fashion). We examine the context, evolution, and varieties of the 360 deal, and argue that it re-secures record industry profitability and further stratifies the population of recording artists by shifting risk onto performers. La devaluation marchande de la musique qui accompagne la numerisation a destabilise l’industrie de l’enregistrement sonore en Amerique du nord. Cet article en explore l’une des principales reponses: le nouveau contrat “360 degres.” En leur assurant des droits sur le spectacle vivant, l’edition musicale et les activites reliees aux produits derives d’artistes individuels, ce nouveau contrat elargit l’acces des maisons de disques a des champs d’activite industrielle plus rentables (meme de facon fragmentaire). Nous proposons de rendre compte du contexte, de l’evolution et de la diversite des contrats 360 degres, arguant qu’en releguant la responsabilite des risques et des investissements aux artistes, l’industrie de l’enregistrement sonore re-assure sa rentabilite et polarise davantage la population entre artistes etablis et de la releve, fortifiant la position des premiers et intensifiant la vulnerabilite des seconds.

The Firm Foundation of Organizational Flexibility: The 360 Contract in the Digitalizing Music Industry