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Work engagement telah menjadi topik hangat dalam beberapa tahun terakhir di perusahaan-perusahaan konsultasi dan dalam dunia bisnis (Saks, 2006). Penting bagi perusahaan  untuk memperhatikan  engagement para karyawannya  karena  sangat  berkaitan  erat  dengan  outcome  bisnis, seperti:  produktivitas,   keuntungan,  loyalitas  dan  kenyamanan  pelanggan (Markos & Sandhya, 2010). PT. X merupakan usaha kecil menengah (UKM) yang sedang berkembang. Permasalahan yang dihadapi PT. X berkaitan adalah kurang optimalnya kinerja para karyawan. Penting bagi perusahaan tersebut untuk meningkatkan work engagement karyawan terutama untuk memastikan keberlangsungan usaha dan membuat karyawan memiliki kinerja yang optimal. Penelitian ini bertujuan untuk melihat efektifitas program management by objectives ( MBO ) pada tingkat work engagement karyawan di PT. X. Program MBO merupakan salah satu metode penetapan tujuan dengan melibatkan karyawan. Penelitian ini menggunakan metode eksperimen dengan desain penelitian the before and after study. Sebanyak 12 responden dari perusahaan Usaha Kecil Menengah yang bergerak di bidang beverage terlibat dalam Program MBO yang dilakukan selama 2 bulan. Pengukuran work engagement menggunakan skala UWES ( Utrecht Work Engagement Scale ) yang dikembangkan oleh Schaufeli dan Bakker (2004). Dengan menggunakan analisis data wilcoxon ditemukan perbedaan yang signifikan sebelum dan sesudah dilakukannnya program MBO dengan nilai Z= -2.135 dan signifikansi  0,03 (P<0,05 ). Sementara sumbangan efektif program MBO terhadap peningkatan work engagement karyawan PT. X adalah 31,33%. Kata Kunci : management by objectives, work engagement Work engagement has become a hot topic in recent years in consulting firms and in the business world (Saks, 2006). It is important for companies to pay attention to the engagement of its employees because it is closely linked to business outcomes, such as: productivity, profitability, loyalty and customer convenience (Markos & Sandhya, 2010). PT. X is the small and medium enterprises (SMEs) are being developed. Problems faced by PT. X relates is less than optimal performance of employees. It is important for these companies to increase employee engagement work is mainly to ensure business continuity and to make employees have optimal performance. This study aimed to examine the effectiveness of program management by objectives (MBO) at the level of work engagement of employees at PT. X. MBO program is one method of goal setting by involving employees. This research used experimental methods to study the design of the before and after study. A total of 12 respondents from companies small and medium enterprises engaged in the beverage involved in the MBO program conducted over two months. Measurement of work engagement using a scale Uwes (Utrecht Work Engagement Scale) developed by Schaufeli and Bakker (2004). By using the Wilcoxon data analysis found a significant difference before and after the perpetration of the MBO program to the value of Z = -2,135 and significance of 0.03 (P <0.05). While MBO program effective contribution to the improvement of work engagement of employees of PT. X is 31.33%. Keywords: management by objectives, work engagement

EFEKTIVITAS PROGRAM MANAGEMENT BY OBJECTIVES PADA TINGKAT WORK ENGAGEMENT KARYAWAN PT. X ICE CREAM YOGYAKARTA