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The ubiquity and utility of mobile devices in the consumer domain has led organizations to consider the benefits and challenges of allowing their employees to BYOD, or "bring your own device". The consumerization of information technology is a natural transition considering that devices are now commonplace in the personal lives of employees; however, despite the potential benefits to both the organization and employees, the use of employee-owned devices raises issues relating to security, governance, processes, and even organizational culture. This article focuses on the implementation of BYOD in a healthcare setting. First, the challenges of implementing BYOD in the healthcare industry are examined. Next, a case study of The Ottawa Hospital is developed to illustrate the practical benefits and hurdles that must be overcome when hospital staff begin using consumer IT devices in the workplace. Finally, recommendations are offered to help healthcare organizations develop and implement a successful BYOD strategy.

IT Consumerization: A Case Study of BYOD in a Healthcare Setting