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User involvement can take a variety of forms. Some instances position the user as the main creator, in the case of lead users (von Hippel, 1986; tinyurl.com/94oqoek) or open source communities. Others see participants operating as co-creators in practices such as design thinking (Brown, 2008; tinyurl.com/y9ehqt5). On the other end of the spectrum, participatory or user-centered design treats users as passive subjects whose insights are captured and introduced in the innovation process, such as in applied ethnography, usability, human interaction, or market validation exercises.

Mapping Living Labs in the Landscape of Innovation Methodologies