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Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm’s pre-emptive value offering (also known as a customer value proposition). This is a firm’s offering of the value it seeks to create for a customer, in order to meet his or her requirements. If you’re proactive, you don’t have to wait for circumstances or other people to create perspective expanding experiences. You can consciously create your own. Stephen Covey Author, speaker, consultant, and professor