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As competitive dynamics compel organizations to seek alternatives for survival and growth, the innovation process is constantly changing, and new ways of developing products, processes, services, and businesses are pursued (OECD/Eurostat, 2005). Theoretical models have been developed in the search for ways to understand how factors such as policy (Khan et al., 2016), culture (Hogan & Coote, 2014), and leadership (Norbom & Lopez, 2016), for example, shape the innovation process. Also, the locus of innovation is no longer studied as restricted to internal activities. Recent literature has been focusing on how firms carry out new product development by accessing and absorbing ideas and knowledge from outside the organization, as well as outsourcing to the market some internal discoveries and achievements (Bogers et al., 2017). It includes external relationships with other organizations such as competitors, customers, suppliers, universities, or research institutes (Nooteboom, 2008; Pittaway et al., 2004).

From Closed to Open Innovation in Emerging Economies: Evidence from the Chemical Industry in Brazil