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Open data is a major driver for innovation. It can be used by anyone as a free public resource to start new businesses, improving existing ones, or gain business intelligence. Although the potential for innovation is large, we do not know exactly which kinds of applications will turn out to be the most promising, the most robust, and the most replicable. Therefore, we need to learn about the mechanisms of value creation and the ways in which open data fits into different companies’ strategic and operating models (Gurin, 2014). The business of open data is a young field, but it holds promise for service innovation in a variety of domains (Lindman & Nyman, 2014).

Designing a Business Model for Environmental Monitoring Services Using Fast MCDS Innovation Support Tools