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Like many underprivileged people Maori are drawn to Black Atlantic music typically reggae and hip hop. They listen to these forms and (re)create their own versions. Through interviews and new media research, I found Maori use this music as a nonviolent, non-aggressive strategy to resist neo-colonial stresses. Maori make links with the Black Atlantic by invoking similar shared histories of colonial distress. In the music, they flip and appropriate tropes, teach alternative histories, promote Maori solidarity and build support for Maoritanga. Their lyrics are linked to traditional poetry and storytelling styles. The sound juxtaposes old Maori music with new genres. In hybridizing and "Maorifying" the music, Maori negotiate tricky and complex questions of personhood, and belonging. This is significant for it shows borrowing is neither an act of imitation nor of copying. In ascribing Maori specific meanings to the musical genres and affiliated cultural styles, the global is localized.

From kapahaka to hip hop : Maori popular music in Aotearoa/New Zealand