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Whether there is an ideal time to apologize for an interpersonal transgression was examined. In Experiment 1 (N = 157), participants read hypothetical transgression scenarios. Apologies were offered that night, the next day, or two weeks later. Results revealed that as time distanced the apology from the transgression, victims were less forgiving. Post-transgression closeness mediated this effect. In Experiment 2 (N = 193), participants described real life minor or severe transgressions, indicating whether an apology was given and if so, whether it was too early, just right, or too late. Results showed that severe transgressions were less forgiven than minor transgressions. No differences emerged among the no, too early, and too late apologies on the measured variables, but all were significantly different from the apology that occurred at just the right time. Empathy and post-transgression closeness mediated this effect. No interaction emerged. Implications for pro-relationship behaviour following transgressions are

Timing is everything : the time at which an apology is given affects willingness to forgive