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The definition of political communication field depends on the general position adopted on communication. This paper discusses three possibilities of a conceptual definition of political communication based on Sfez’s communication metaphors proposal: mechanic political communication, organic political communication and tautological political communication. At last, there is a reflection about the consequences that such definitions have for public opinion studies.

revista mexicana de opinión pública/revista mexicana de opinión pública

La maquinaria persuasiva, el diálogo orgánico y el medio tautológico. Una conceptualización tridimensional de la comunicación política y sus repercusiones en la opinión pública