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espanolEste articulo expone e ilustra las oportunidades que existen para los disenadores industriales en el diseno de objetos tridimensionales y tangibles que representen datos. Buscamos contribuir, desde el diseno industrial, a facilitar el acceso a informacion fidedigna y precisa a traves del uso e interaccion con objetos cotidianos cuya presencia sirva para comunicar y diseminar datos apegados a la realidad. El articulo presenta principios y metodos para el diseno de data objetos y busca contribuir a la reflexion sobre diseno emocional al sugerir estrategias para generar interes e incentivar el dialogo sobre temas sociales. Se analiza el caso de los “trompos presidenciales” disenados por el autor para ilustrar el potencial de este tipo de objetos en la generacion de conversaciones a partir de datos. EnglishThis article explains and illustrates the existing opportunities for industrial designers to design tangible, three-dimensional objects that represent data, with the goal of using industrial design to facilitate access to precise, accurate information by using and interacting with everyday objects whose presence allows us to communicate and disseminate data. This article presents principles and methods for designing data objects, seeking to contribute to reflections on emotional design by suggesting strategies to spark interest and encourage dialogue on social issues. The case of the “Presidential Spin Tops,” designed by the author, is discussed in order to illustrate the potential of these objects to spark conversations about data.

“Data objetos”: Diseño de productos para el diálogo y la movilización de conciencias