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The author analyses the question and application of technology. The author draws on the works of Heidegger, Marcuse and Jonas. The emphasis is on Marcuse since he best developed the theory of liberation through technology and offered a detailed vision of aesthetic ethos. The author first discusses Heidegger’s understanding of technology which largely influenced Marcuse. Then, the author discusses Jonas’ proposition for a new ethics for technological civilization. Finally, drawing on Heidegger, Marcuse, Jonas and Simondon, the author proposes the term “technoaesthetics” as a notion that describes and captures a qualitatively different idea of the usage and application of technology.

TECHNOAESTHETICS: SOME REMAKRS ON THE COVERGENCE OF AESTHETICS AND TECHNOLOGY