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The Ministry of Education (MEC) is responsible for legislating, creating, managing and enforcing laws that apply to education in Brazil, assuming, therefore, the role of social addresser. In order to comply with new forms of interaction demanded by contemporary practices, MEC started to communicate with society not only through printed materials (documents, manuals, etc.), but also through digital communicative practices, spread across several spaces of the Internet. Considering that digital communication practices occur in a hypersemiotized, multimodal, hybrid and open universe, we asked ourselves how the Ministry of Education would configure the communication practices in this new environment, especially their Web Portal. In order to answer these questions, we propose to analyze how MEC organizes the practice of a visit to their website, and how it harmonizes the concatenation of enunciative categories, based on a study of planar support through the chromatic, topological and eidetic categories of this space, thus comprising the categories of the expression plane and, therefore, those of the content plane, based on the analysis model of greimasian semiotics, especially through the levels of relevance analysis of Fontanille (2008) and syncretic text analysis model proposed by Teixeira (2009, 2013). The study of the communicative practice of the MEC in its portal allowed us to prove the persuasive strategies resulting from the syncretism employed in the digital media and to observe the interpretative experience of the interlocutor who navigates through space.

Prática comunicativa no portal do MEC: Um estudo do plano da expressão