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Allahabad region is best known for the guava. The study aims to observe the total production of guava under different size holding for that the farmers were divided into three size groups small, medium and large. The average total yield in different size groups was calculated. It was found that there were two main channels prevailing in the District. There were lots of problems involved in the VCA of guava viz. absence of producer’s association, guava wilt, long chain of middlemen and absence of VCA intelligence and finance

Production, Marketing and Value Chain Analysis of Guava in Allahabad District of Uttar Pradesh, India