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A growing list of high-profile controversies involving the social impacts of ar-tificial intelligence systems (AI), digital data collection and algorithmic analy-sis have forced difficult conversations around the ethics of data-intensive digi-tal technologies and so-called “big data” research.These incidents are directlyrelevant to newly coalescing cultures of “data science,” an emergent field whichseeks both to interpret and capitalize on the creation, collection, and processingof knowledge through large collections of digital data, often in conjunction withparticular techniques like machine learning (ML).

Data Is the New What? Popular Metaphors & Professional Ethics in Emerging Data Culture