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The National Incident Management System (NIMS) framework is the nationally-accepted model for emergency public information for emergencies and disasters. NIMS mandates that all released public information are approved by the Incident Commander prior to distribution. Unfortunately, this does not accommodate the need and structure of social media outlets which have quickly become an integral component of public communication during an event with emergent information and details. These two communication mechanisms must be reconciled to ensure successful emergency public information during future emergencies or disasters.

The Elephant in the JIC: The Fundamental Flaw of Emergency Public Information within the NIMS Framework